More and more men are adopting simple and effective skincare routines for healthy skin that's resistant to aggressors like shaving and pollution. At HYLÉRIA , our Radiance Duo ( The Art of Portraiture and The Gentle Way ) is designed for everyone, men and women, with Cosmos Organic certified natural formulas that meet the needs of men's skin. Discover why our products are ideal for men and how to incorporate them into a simple, minimalist, and sustainable routine.
Why HYLÉRIA products are suitable for men
Men's skin differs from women's in its thickness (20 to 25% thicker on average), higher sebum production due to testosterone, and increased sensitivity caused by shaving and beard growth. However, its condition is also more stable, lacking the hormonal cycles that govern women's lives. These characteristics require non-greasy, balancing, and soothing products. This is why the Radiance Duo is perfectly suited:
- Gentle cleansing and exfoliation : Men often have enlarged pores, and blemishes can appear due to excess sebum. La Manière Douce , with its eco-friendly perlite , gently exfoliates to remove dead skin cells, while organic thyme extract (vitamins A, B, C, E, K, antioxidants) regulates sebum and purifies pores. Used as a cleanser, it cleanses without stripping, preserving the skin barrier.
- Post-shave hydration and soothing : Shaving disrupts the skin's lipid barrier, causing irritation and dehydration. L'Art du Portrait , enriched with prickly pear pulp (antioxidants) and organic camelina oil (vitamins A and E), hydrates without leaving a greasy residue, soothes redness, and regenerates the skin. Organic witch hazel hydrosol (polyphenols) reduces inflammation, making it ideal for sensitive skin.
- Strengthening the skin barrier : The Xylitol Complex (ceramides) in both products restores the skin barrier, essential to counter the aggressions of shaving and pollution, while maintaining hydration even for oily skin.
- Texture and simplicity : Men prefer lightweight textures and short routines. The silky texture of L'Art du Portrait absorbs quickly, and La Manière Douce can be used as a cleanser or exfoliator, simplifying the routine.
- Universal formulas : Designed for all skin types (sensitive, oily, dry), our products avoid synthetic or irritating fragrances, offering an effective unisex solution. 95% of users notice brighter skin after 28 days.
Men looking for natural and versatile products should find what they're looking for in our minimalist and effective routines!
Your men's grooming routine with HYLÉRIA
Adopt a 4-step routine with the Radiance Duo , ideal for healthy and radiant skin:
1. Cleansing and exfoliation
Why? Sebum and impurities clog pores, resulting in a dull and uneven complexion. Gentle daily cleansing and weekly exfoliation purify without irritating.
How ? :
- Daily routine : Choose a gentle, soap-free cleanser. Apply to damp skin, massage, and rinse to remove sebum and pollution.
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Weekly (1-2 times) : Exfoliate with La Manière Douce . Massage for 1 to 2 minutes in a circular motion, avoiding the eye area. For best results, leave on for a few minutes, then rinse. Perlite and organic thyme extract deeply cleanse and regulate sebum.
Benefits : Tightened pores, clear skin, treatment of small pimples, preparation for shaving.
2. Hydration
Why? To hydrate and soothe post-shave skin, regulate sebum, and prevent dehydration (and therefore wrinkles).
How? Apply L'Art du Portrait morning and evening. Its prickly pear pulp , organic camelina oil , and organic witch hazel hydrosol hydrate, soothe irritations, and protect. For very dry skin, apply more generously or apply a hydrating serum just before.
Benefits : Plumped skin, reduced redness, natural radiance.
3. Facial massage
Why? Massage stimulates circulation, tones the skin, and optimizes the absorption of active ingredients.
How? 2-3 times a week, after The Art of Portraiture , practice a 2 to 5 minute massage:
- Fingers : Firm smoothing strokes from chin to ears (10 times) to sculpt the oval.
- Gua sha : Slide from the corner of the mouth towards the ear (8 times per side) to drain.
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High-tech tools : Use a microcurrent device to firm (follow the instructions).
Benefits : Toned skin, reduced puffiness, optimized absorption. More details in How to integrate facial massage into your beauty routine.
4. Sun protection
Why? UV rays accelerate aging and cause dark spots. SPF protects men's skin, which is often exposed.
How? Apply an SPF 20-30 in the morning after L'Art du Portrait . Antioxidants strengthen protection against oxidative stress. Choose a gel texture for oily skin.
Benefits : Prevention of wrinkles and blemishes.
Skinimalism and sustainability: a unisex and responsible routine
Skinimalism , a major trend in 2025, favors short and effective routines. The Radiance Duo embodies this unisex approach: The Gentle Way cleanses and exfoliates, The Art of Portraiture hydrates and protects, and the facial massage amplifies the effects of the active ingredients (polyphenols, ceramides, antioxidants, vitamins) without adding any products. Our refillable bottles, crafted by Waltersperger artisans (Living Heritage label), reduce waste by 80%, as detailed in How to Recycle Your Cosmetic Packaging: An Eco-Responsible Guide. This sustainable routine meets the expectations of men who care about their skin and the environment.
HYLÉRIA, the natural and effective men's skincare routine
HYLÉRIA products are ideal for men thanks to their natural, versatile, and Cosmos Organic certified formulas that purify, hydrate, and soothe men's skin. With the Radiance Duo ( The Art of Portrait , The Gentle Way ), adopt a minimalist routine that meets men's specific needs while respecting the planet. Explore our active ingredients in The 5 Essential Natural Ingredients for Radiant Skin and reveal healthy, glowing skin by 2025.
And to refine your routine and find the right techniques, check out our article Mistakes to avoid in your daily skincare routine.