Our mission: to preserve Beauty
The beauty of your skin, obviously
By creating beautiful and good care
>Our values
THE LOVE OF BEAUTY
For our ability to marvel. To appreciate its longevity, because we never tire of true beauty, of the memory of beautiful things.
THE TRANSMISSION
To create a link between yesterday and tomorrow, to respect our heritage and pass it on.
MINIMALISM
To have less but better, and learn to be happy about it.
THE REQUIREMENT
To create quality treatments, thought out down to the smallest detail and produced by the best craftsmen.
>The origin of Hyleria
I feel a deep weariness with the proliferation of standardized, disposable, worthless products, manufactured on the other side of the world to the detriment of our industry and our know-how. The consequence? An ecological disaster and an aesthetic, cultural and economic impoverishment.
It's time to put intelligence, talent and creativity back into the way we produce and consume!
I am convinced that the quality of what surrounds us influences our well-being and our willingness to take care of it . This is what I call the instinct of preservation, essential for more responsible and happy consumption.
It is to participate in the preservation of know-how and to awaken our instinct for preservation that I imagined HYLÉRIA.
HYLÉRIA is a creative cosmetics company that pays attention to every detail to restore aesthetic and emotional value to skincare. This is the origin of the name: the union between HYLÉ, the philosophical concept of raw materials, worked with passion; and ILARIA, in reference to joy.
>Manifest
Beauty is a treasure to be preserved rather than replaced.
The beauty of our skin that takes care of itself, the beauty of a container, too aesthetic to be thrown away, the beauty of the earth, which carries us, nourishes us, inspires us and restores us.
Hyléria's entire approach is to help us see and look at the beauty in ourselves and around us in order to relearn how to take care.
Hyléria is a brand that addresses major contemporary issues and works, at its level, to preserve the beauty of our heritage.
The beauty of our natural heritage, its virtuosity in providing us with ingredients with magnificent virtues, must command respect and the desire to
protect.
The beauty of our artisanal heritage, our know-how, our aesthetic signatures, which should not be reserved for museums or special occasions but should be invited into our spaces, into our daily actions to encourage us to know how to conserve and not waste unnecessarily.
The beauty of the skin as a sign of health capital to be made to last as long as possible without cheating.
Hyléria is a skincare brand that cherishes and preserves in a totally united way the beauty of your skin, the beauty of our cultural and artisanal heritage and
aesthetics as well as the beauty of nature today in danger.