In a world marked by overconsumption, slow beauty invites us to slow down and care for our skin with intention, quality, and respect for nature. At HYLÉRIA , we embody this philosophy with our Radiance Duo ( The Art of Portraiture , The Gentle Way ), 100% natural skincare products, Cosmos Organic certified, designed for all skin types. Discover how to adopt a conscious, minimalist, and sustainable skincare ritual, enriched by facial massage , for radiant skin and profound well-being.
What is slow beauty?
Slow beauty is a movement that advocates a conscious, ethical, and sustainable approach to skincare. Emerging in the 2010s, it draws inspiration from the slow food movement , launched in 1986 by Carlo Petrini in Italy to promote local, artisanal consumption that respects ecosystems. Applied to cosmetics, it offers a counterpoint to the frenzy of fast beauty , the Italian equivalent of fast fashion, characterized by frequent product launches, standardized products, and synthetic ingredients (parabens, silicones) often produced at the expense of quality, uniqueness, and the environment.
Key principles
- Minimalism : Reducing the number of products to favour multi-purpose formulas, avoiding overconsumption.
- Naturalness : Using natural ingredients, from organic farming, without controversial substances, to respect the skin and the planet.
- Ethical sourcing : Prioritizing plants grown without pesticides, fair agricultural supply chains (supporting local producers), and respecting natural cycles (seasonal harvesting, slow maturation of oils).
- Sustainability : Adopting refillable or recyclable packaging, and artisanal practices that value long time and expertise.
- Mindfulness : Transforming the skincare routine into an intentional ritual, through gestures like facial massage, to reconnect with oneself.
The Slow Cosmetics label
Created in 2013 by Julien Kaibeck, the Slow Cosmetics label distinguishes brands that respect these values. Based on four pillars—ecological (organic ingredients, low impact), healthy (free from controversial substances), intelligent (addressing real needs), and reasonable (transparency, ethics)—it imposes strict criteria, such as the absence of polluting plastics and support for sustainable supply chains. HYLÉRIA , with its natural formulas and refillable bottles, aligns itself with this approach, valuing artisanal expertise and responsible sourcing.
Slow beauty vs. fast beauty
Unlike fast beauty , which mass-produces low-cost, disposable cosmetics, often at the expense of resources (overexploitation of plants, plastic packaging) and individuality (standardized formulas), slow beauty celebrates quality and authenticity. At HYLÉRIA , each product is unique, refined, and carefully crafted, requiring time for production—from slowly ripened organic ingredients to bottles handcrafted by Waltersperger artisans. Using a HYLÉRIA product means taking the time to appreciate its quality and savor the moment of self-care, far removed from the frenzy of consumerism.
Why adopt a conscious self-care ritual with HYLÉRIA
HYLÉRIA products embody slow beauty through their quality, uniqueness, and respect for the long term:
- Natural and effective formulas : La Manière Douce purifies with organic perlite and thyme extract (vitamins A, B, C, E, K, antioxidants), while L'Art du Portrait hydrates with prickly pear pulp (antioxidants), organic camelina oil (vitamins A, E), and organic witch hazel hydrosol (polyphenols). 95% of users noticed brighter skin after 28 days.
- Ethical sourcing : Our ingredients, such as prickly pear pulp or camelina oil, come from organic and fair trade supply chains, respecting natural cycles and local producers.
- Work well done : Each Waltersperger bottle, numbered and handcrafted, reflects artisanal know-how that requires time and expertise, guaranteeing a unique piece.
- Mindfulness : Facial massage , integrated into the ritual, transforms the application of treatments into a moment of connection, soothing the body and mind.
- Sustainability : Our refillable bottles reduce waste by 80%, in line with the AGEC law and the PPWR regulation, for responsible beauty.
A customer shares: “With L'Art du Portrait , each application is a moment of calm. The texture and the massage reconnect me to myself.”
Your slow beauty ritual with HYLÉRIA
Adopt this 4-step ritual, designed to be mindful, minimalist, and refined:
1. Cleansing and exfoliation
Why? Purifying the skin of impurities prepares a healthy base, promoting the absorption of active ingredients.
How? Use the Gentle Way :
- Daily use : Apply to damp skin, massage gently in circular motions, then rinse. Take a moment to breathe in the natural aroma of thyme.
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Weekly (1-2 times) : Leave on for 1-2 minutes as an exfoliant to purify with eco-friendly perlite and organic thyme extract . Enjoy the gentle touch.
Benefits : Clear skin, tightened pores, radiant complexion.
2. Hydration
Why? Hydration strengthens the skin barrier and enhances radiance, in a conscious skincare gesture.
How? Apply L'Art du Portrait morning and evening. Its prickly pear pulp , organic camelina oil , and Xylitol Complex (ceramides) hydrate and protect. Apply slowly, savoring the silky texture and uniqueness of the product.
Benefits : Plumped skin, reduced redness, natural radiance.
3. Facial massage
Why? Massage stimulates circulation, tones the body, and embodies mindfulness, transforming the treatment into a meditative ritual.
How? 2-3 times a week, after The Art of Portraiture , practice a 2-5 minute massage:
- Fingers : Gently smooth from chin to ears (10 times), breathing calmly to anchor the moment.
- Gua sha : Slide the stone from the corner of your mouth towards your ear (8 times per side) to drain, focusing on your sensations.
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High-tech tools : Use a microcurrent device to firm, while remaining attentive to the moment.
Benefits : Toned skin, a calm mind, and optimized absorption. More details in How to integrate facial massage into your beauty routine.
4. Sun protection
Why? Protecting yourself from UV rays is a sustainable way to preserve your skin in the long term.
How? Apply SPF 20-30 in the morning after L'Art du Portrait . Antioxidants enhance protection. Take a moment to appreciate this treatment for your future skin.
Benefits : Preserved skin, prevention of wrinkles and blemishes.
Skinimalism and eco-responsibility
Slow beauty aligns with skinimalism , advocating for short and effective routines. The Radiance Duo embodies this vision: The Gentle Way cleanses and exfoliates, The Art of Portrait hydrates and protects, and the facial massage amplifies the effects of the active ingredients (polyphenols, ceramides, antioxidants, vitamins) without requiring multiple products. Unlike fast beauty , which sacrifices quality for quantity, HYLÉRIA produces in small batches, using slowly matured organic ingredients and refillable Waltersperger bottles, reducing waste by 80% (see How to recycle your cosmetic packaging: an eco-responsible guide). This ritual celebrates uniqueness and quality, inviting you to savor every moment of your skincare routine.
Experience slow beauty with HYLÉRIA
Slow beauty redefines beauty as a conscious art, where every gesture counts. With the Radiance Duo ( The Art of Portrait , The Gentle Way ), Cosmos Organic certified, adopt a minimalist ritual that celebrates quality, uniqueness, and time well spent. Avoid the pitfalls of fast beauty with Mistakes to Avoid in Your Daily Skincare Routine, discover the universality of our skincare products in Why HYLÉRIA Products Are Also Suitable for Men, and explore our active ingredients in The 5 Essential Natural Ingredients for Radiant Skin. Embrace slow beauty with HYLÉRIA for radiant skin and contribute to beauty that has meaning.